Episode 93 "How do we get buy-in from our "recruits"? (Our customers) : lessons on building a crushing retail business from College Football

Shane talks about one of his favorite subjects on this podcast: college football. It's a HUGE business generating tons of money that hinges on 18 year old kids buying into a program they have never been a part of, and committing four years of their lives to that program. Huge commitment huh? How do coaches recruit? How do they get buy-in? It's all touched on in this podcast.